Your Team

About MSFP

At MainStreet Financial Planning, a bi-coastal project based, fee-only financial planning firm with 5 offices in Maryland, Washington DC, NYC, SoCal & NorCal we service a diverse population of clients by providing:
  • For Individuals & Family

    • Holistic financial planning packages
    • Quick Start & Hourly sessions
    • Monitoring, review & ongoing services

  • For Businesses

    • Money@Work - financial wellness program for employees
    • Employer’s retirement plan investment recommendations & provider selection assistance

  • Informative content

    We produce interesting and informative personal finance content for everyone:
    • Articles
    • Podcast
    • 3 video shows
    • Online courses

Click to see our timeline
MSFP Timeline 2022
Click to read our story

Our Story

MainStreet Financial Planning, Inc., an independent fee-only financial planning firm was founded in Maryland in 2002 by Jim Ludwick, CFP® who passionately believed that financial planning advice should be accessible to people from all walks of life without product sales and investment management services.

In 2006 Anna Sergunina, CFP® joined the team and together they grew MainStreet Financial to a nationally recognized company, with a team of 6 staff members and 5 offices across the country.

In December of 2013, Jim Ludwick & Anna Sergunina executed a succession plan and Anna became the first Garrett Planning Network Advisor to successfully purchase 100% of a mature practice. Her long-term goal is to grow MainStreet into a household brand for financial planning.

The work that we do is highly rewarding on both a personal and professional levels. Our goals at MainStreet are for all of our team members to be challenged, to grow, and to utilize their strengths, abilities and talents to reach their highest potential.

Click to see what we value most

Here’s What We Value Most

Fiduciary to our clients. Accountable to our teammates.

We work hard to make a difference in our clients’ lives.

We achieve excellence when we work together. We serve clients as a team.

For the business and for ourselves as individuals.

For our employees and to serve our clients when they need us.

Meet your Team

We’re here to help you create & implement specific strategies


Anna Sergunina
Anna Sergunina

Anna found her mission in life to serve others via financial planning.

Jim Ludwick
Jim Ludwick

Jim founded MainStreet in 2002 and retired in 2022.

Cynthia Flannigan
Director of Financial Planning,
Financial Planner

Cynthia thrives on helping people.

Jennifer Bush
Jennifer Bush
Financial Planner

Jennifer’s role is that of an independent, trusted financial advisor, coach, and mentor.

Vida Jatulis
Vida Jatulis
Financial Planner

Vida helps clients develop an action plan for a vibrant and healthy financial life.

Katherine Edwards
Katherine Edwards
Financial Planner

Katherine has a passion to help clients achieve financial peace of mind



Meggan Orenstein
Meggan Orenstein

Meggan joined the team as a paraplanner in 2021.

Desiree Kaul
Desiree Kaul

Desiree joined the team as a paraplanner in 2020.


Kassy Hunt
Client Service Manager

Kassy joined the team in 2016.

Find out more about the variety of services we offer.