Money, Values, and Goals

Money, Values, and Goals

As I was doing some *very* belated spring cleaning this afternoon, I came across one of my favorite financial books: Rich Dad Poor Dad by Robert Kiyosaki. I first read this book in 2009 and looking back now it was one of the small steps that ultimately led me to pursue a career as a financial advisor/financial coach. I loved Robert’s simple and easy-to-read introduction to investing, his ability to turn storytelling into valuable lessons, and his advice for mastering your mindset regarding money.

While I don’t agree with every principle he lays out, i.e. how to manage debt, investing primarily in real estate and small cap stocks, etc. I find myself coming back to this book year after year. I’m a strong believer in the power of intention, the benefits of delayed gratification, and the importance of expressing gratitude. These are three of my top personal values and Kiyosaki really speaks to them.

I’ve listed five of my favorite quotes from the book below. And sure enough, you’ll see that none of the quotes are investing principles or hot tips for increasing wealth. They’re deeper than that.

This is why I coach my clients through a detailed values exercise. Money is not an end in itself. It’s merely a tool to help you achieve a particular goal. A tool to help you create the life you desire. The way I see it, how could I possibly create an effective financial plan if I don’t know what it is you truly care about?

Today was the ninth time I read this book yet the first time it became clear to me: this is why I’m dedicated to empowering my clients to live their best lives utilizing values-based goal planning.


“Often in the real world, it’s not the smart who get ahead, but the bold.”

“To be truly rich, we need to be able to give as well as to receive.”

“Face your fears and doubts, and new worlds will open to you.” 

“There is a difference between being poor and being broke. Broke is temporary. Poor is eternal.”

“Failure inspires winners. Failure defeats losers.”

MainStreet Team
MainStreet Team

MainStreet Financial Planning, Inc., an independent fee-only financial planning firm was founded in Maryland in 2002 by Jim Ludwick, CFP® who passionately believed that financial planning advice should be accessible to people from all walks of life without product sales and investment management services. In 2006 Anna Sergunina, CFP® joined the team and together they grew MainStreet Financial to a nationally recognized company, with a team of 6 staff members and 5 offices across the country.

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